A Lifestyle Brand That Sets Themselves 'A-Part'

In deciding to take advantage of the booming nightlife that Toronto has to offer, a group of five friends began to promote the party scene through social media platforms. They would promote events happening in the hottest nightspots, with the biggest artists, and the most relevant DJs. They once had the pleasure of promoting an after-party for The Weeknd, where Mister Abel himself even attended! Their promotional efforts were powerful. They would garner various groups of people from across the city, with their job simply being this… to show them a good time

This lifestyle brand, now known as “A·Part”, started off as a group of young, likeminded individuals who were well known in the entertainment industry. After reaching a large audience and creating a ton of networks, they began to realize their potential.

I had the chance to sit down with one of the members of the team to gain insight on their history and current strategies. When asked how the startup company came about, Bryan Chong, creative content director, told me that each and every one of them had distinct talents that collectively had the power to uncover something bigger. For example, he utilizes his artistic background to oversee all creative content production, while another member’s persuasive communication skills has left him in charge of finding potential clients. Now here they are, developing unique marketing campaigns and creating visually pleasing content for businesses who are in dire need of a fresh, innovative, and creative perspective. In the past, they have done work for Nike, Underarmour, Hennessey, and Jeep, to name (drop) a few.

“A lot of our work actually comes from word of mouth that our network has brought to us. When we need to reach certain clients, we usually comb through our networks to find a contact who can make the introduction, otherwise it would be through social media or emails.” – Bryan Chong, Creative Content Director.

A·Part has certainly leveraged digital platforms to their fullest potential. Ultimately, it is the lifestyle they promoted through social media that pushed them towards the idea of developing a creative brand. A·Part is continuing to establish networks through social media and seizing any opportunity that comes their way.

To learn more about A·Part’s lifestyle, follow them on Instagram.